About Paula

Skincare visionary Paula Begoun founded our company with one goal—to help women uncover the truth about skincare. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.

Beauty Begins with Truth

Since 1995 we’ve been questioning ingredients, following the facts, and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform the skin of all ages and types for the better.

Smart Beauty Philosophy

You deserve smart skincare choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe, and backed by cited research we share with you along the way.

Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.